The Marketing Leader is responsible for endtoend brand digital content and customer experience leadership across two retail brands This role consolidates responsibilities traditionally split across Digital Marketing Brand Management and Content Leadership while also owning customer experience instore marketing alignment visual merchandising support and brand partnership management
The role requires a commercially driven handson leader who can operate at both strategic and operational levels while leading and developing a highperforming team and delivering consistent brand and customer outcomes across online and physical retail channels
Key Responsibilities
Leadership & People Management
Lead coach and develop a crossfunctional marketing and support team ensuring clarity of roles priorities and performance expectations
Set direction provide guidance and support decisionmaking across the team
Foster accountability collaboration and a highperformance culture
Manage team capacity workload prioritisation and delivery timelines
Support performance management development planning and succession within the team
Online Customer Experience & Website Management
Own the endtoend online customer journey ensuring the website experience reflects the quality and service standards of the instore experience
Design monitor and optimise customer pathways from landing page to purchase driving conversion and engagement
Oversee and improve checkout UX ensuring simplicity security and minimal friction
Coordinate with ecommerce fulfilment and support teams to ensure accurate order communication and delivery timelines
Support and intervene where returns and refunds are not processed efficiently or within agreed turnaround times
Act as a senior escalation point for postpurchase customer issues stepping in when managerial judgment is required
Identify and implement UI and UX improvements based on customer feedback site behaviour and support insights
Digital Marketing Strategy & Performance
Define and lead the digital marketing strategy across paid and organic channels for both brands
Oversee planning and execution of email SMS and other owned channel communications to drive retention and conversion
Ensure all digital activity is onbrand aligned with tone of voice positioning and visual standards
Maintain governance and oversight of paid media budgets ensuring accurate tracking reporting and partner management
Take accountability for Return on Ad Spend and overall campaign performance ensuring results meet or exceed benchmarks
Work closely with digital partners and agencies to review performance optimise campaigns and guide investment decisions
Brand & InStore Marketing
Act as brand custodian ensuring consistent brand expression across digital instore and customer touchpoints
Maintain regular communication with instore marketing teams area managers and stakeholders
Review prioritise and assess instore marketing initiatives based on expected ROI and commercial impact
Identify underperforming stores and implement targeted marketing support to drive foot traffic and sales
Coordinate and oversee new store opening communications ensuring accuracy timeliness and brand alignment
Support area managers with local and regional marketing initiatives
Share weekly digital marketing content with malls to extend customer reach and awareness
Content Creation & Campaign Execution
Provide strategic oversight of content creation working closely with buyers to support product intent and selection
Partner with buying and marketing teams to ensure content clearly communicates product value features and positioning
Oversee planning booking and coordination of photography and videography shoots
Manage the operational coordination of product movement for content creation working with the marketing coordinator and warehouse
Own the planning and execution of largescale seasonal and campaign shoots ensuring deadlines budgets and creative standards are met
Ensure all content aligns with brand CI tone of voice and creative standards across all channels
Visual Merchandising Support
Partner with the Merchandising Manager to support the development of visual assets aligned to campaign objectives and instore priorities
Oversee the production printing and distribution of visual merchandising assets to stores
Ensure all visual elements align with brand CI visual standards and overall brand strategy
Act as a quality control checkpoint for instore visual execution across the store network
Ensure stores receive the correct assets at the right time to support campaign execution
Brand Partnership Management
Own and manage strategic relationships with key brand partners across both brands
Act as the primary point of contact and trusted commercial partner
Lead forward planning of digital marketing spend with brand partners ensuring seasonal alignment and budget clarity
Ensure partner content aligns with partner CI while remaining cohesive within the overarching company brand framework
Provide accurate monthly reporting to brand partners on spend performance and ROI
Ensure timeous and accurate invoicing for all agreed marketing spend
Identify opportunities to strengthen partnerships improve performance and drive mutual value
Key Performance Indicators
Digital marketing performance and Return on Ad Spend ROAS
Online conversion rate and customer journey optimisation
Brand consistency and campaign execution quality
Content delivery against timelines and budgets
Instore marketing impact and store support effectiveness
Brand partner performance reporting and relationship management
Team performance engagement and capability development
Experience & Qualifications
8 years experience in senior marketing brand or customer experience roles
Proven experience leading and managing people
Strong retail or consumer brand background with fashion/lifestyle preferred
Experience working across online and physical retail environments
Demonstrated ability to manage multiple priorities across more than one brand
Strong commercial acumen and datadriven decisionmaking capability
Preferred
Experience managing dualbrand or multibrand portfolios
Exposure to ecommerce platforms and digital optimisation
Experience working in fastpaced growthoriented retail businesses
This role spans two brands and consolidates multiple senior marketing disciplines so it is best suited to a leader who enjoys breadth accountability people leadership and endtoend ownership
Key Competencies
Strategic thinking with strong execution capability
Commercial and performancedriven mindset
Strong leadership and stakeholder management
High attention to detail and brand standards
Confident decisionmaking and problemsolving
Ability to manage complexity pace and competing priorities
Remuneration Market related
Please forward updated your resume with your application to careers@quantumrecruitmentcoza or apply at https//wwwquantumrecruitmentcoza
Note if no correspondence is received within 6 weeks of your application please consider your application as unsuccessful
